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27 September 2006  UK travellers say NZ world's coolest place
 UK travellers flying across the world, possibly including young backpackers with gap year travel insurance, have voted New Zealand the world's coolest holiday destination.

The poll was part of the CoolBrands projects created by Superbrands, a consultancy firm based in the UK.

Tourism New Zealand attribute the poll win to efforts made to wow the UK holiday market, with the Come Now. If Not Sooner campaign and Chelsea Flower Show singled out for their importance.

George Hickton, chief executive of Tourism New Zealand, said: "It's very gratifying to see we are such a desirable destination, especially as this poll includes opinion leaders who can have a real influence on people's travel choices."

Gap Year New Zealand is a company based in West Yorkshire that recommends New Zealand as a travel destination for UK holidaymakers heading abroad with backpacker travel insurance.

The company reminds travellers from the UK that they must apply for a visa from their home country before travelling to New Zealand.

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